Coca cola content 2020 pdf

This is the moment in the movie when jerry mcguire played by tom cruise wakes up in a cold sweat and writes, what he believes, to be the future direction for his sports agency. James story, iii son of james story, jr statesboro coca cola megan kallaher daughter of michael kallaher birmingham coca cola noah coleman stepgrandson of cindy moor birmingham coca cola wesley cooke. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Cocacola invites you to join us in giving back to key causes. The cocacola company provides roadmap for achieving 2020. At the cocacola company, we act with a growth mindset, taking an expansive approach to whats possible. What are the keystones of cocacolas new content2020 strategy. For anyone who still thinks that content marketing is some kind of fad, take a look at the thinking and dollars going into coca cola s marketing strategy, aimed at doubling worldwide consumption of coke by the year 2020. If using multiple powerpoint presentations, please convert them into one powerpoint file with uniform slide sizes. The coca cola theater powerpoint files, dvd, bluray, or video files can be played from our av cart. The 2020 plan is built around six global socioeconomic trends that coca cola chairman and ceo muhtar kent says will fundamentally reshape not only our industry but the world.

Hubert patricot, president, european group coca cola enterprises, inc. At the afternoon keynote presentation at content marketing world 20 day 1, the crowd was lucky enough to hear one of cokes most important marketing strategists jonathan mildenhall who is the vice president of global creative and also one of the rockstars in our content. The cocacola company 2020 q1 results earnings call. The third keystone of coca cola s content marketing strategy is the offering of stories that are categorized in different topics such as history, brands, sustainability or music, for instance the coca cola company, 2015. Coca cola femsa presenta su reporte anual integrado 2019. Bluray must be formatted as a bdr, bdre, or bdrom using a bluray minus disc. The videos are compelling, but theyre also packed with advertising jargon that can be about as intelligible as klingon. Cocacola refreshes olympic athletes, officials and spectators with its beverages during the olympic games. Coca colas content strategy keynote by jonathan mildenhall. Best practice guidebook creating brand value through.

This offer can be redeemed at walkup ticketing windows only and cannot be redeemed online. Cch 2020 first quarter trading update conference call script 7 may 2020 page 1 of 8 c o r p o r a t e p a r t i c i p a n t s zoran bogdanovic coca cola hbc ag ceo michalis imellos coca cola hbc ag cfo joanna kennedy coca cola hbc ag ir director. As a partner of all 204 national olympic committees and their teams, the company has developed a strong tradition of creating programmes and events to bring the spirit of the games to consumers in olympic host cities and around the world. Coca cola decided to develop a framework to guide content production through 2020. Our central promise at the cocacola company is to refresh the world in mind. This video is combines the part i and part ii videos of the cocacola content 2020 initiative c2020i videos on cocacolas emerging content. However, now that the bulk of revenue declines have been absorbed from the bottling refranchising initiative, coca cola s earnings growth should pick up in the coming years, 2020 notwithstanding. In this video jonathan mildenhall, vicepresident, global advertising strategy and creative excellence at the cocacola company is the person. Coca cola products 497 each mccain hashbrowns diced 900 g astro natural yogurts or kefir 500 g old dutch potato chips 240255 g canadian double cream brie cheese 125 g ketch sockeye salmon 160 g 650750 g pumpkin pies 1 kg cut from canada aa beef prime rib premium oven roasts. Due to apple restrictions, those 16 will be unable to enter via method 3 a, if using an ios device. Furthermore, it is remarkable that the mixture of categories seems to follow a certain structure. Creating brand value through content excellence geniusworks. There is a limit of 2 offers or fourpacks per transaction, for a maximum of 8. The architect of the content 2020 project is jonathan mildenhall the coca cola companys vice president of global advertising strategy and creative excellence.

Company achieves or exceeds all full year guidance. Creative content will fuel coca colas growth marketing week. Marketing determines that content must drive its strategy for the future. To reach cocacolas strategic goal for the year 2020, cocacola is relying on content marketing and brand stories. The balance sheet is a financial report that shows the assets of a business i.

We want to meet stakeholders expectations while demonstrating leadership for the future. Reaching this level distinguishes these students as extraordinary leaders in their school and community. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for coca cola, a sweetened carbonated beverage that is a cultural institution in the united states and a global symbol of american tastes. Annual meeting of shareowners the cocacola company ko. The following slide deck was published by the coca cola company in conjunction with their 2020 q1 earnings call. The 2020 coca cola 600, the 61st running of the event, is an upcoming nascar cup series race held on may 24, 2020 at charlotte motor speedway in concord, north carolina. Content 2020 was cokes way of seeding a more dynamic, encompassing and. Lions international festival of creativity, the cocacola. Cocacola, or coke, is a carbonated soft drink manufactured by the cocacola company. The revenue goal prompts marketing to rethink its approach on traditional creative. We encourage you to read the most uptodate information from the centers for disease. Coca cola s vice president of global advertising strategy and excellence, jonathan mildenhall, says the companys content 2020 advertising strategy is to move from creative excellence to content excellence. Cocacola plans to double its system revenue by 2020, and marketing must play a key role in meeting this goal. The company also produces and sells other soft drinks and citrus.

If you havent already seen the overview of coca colas content 2020 project on youtube, stop reading this right now, and go spend the 18. It will require them to keep a tab on the latest content trends and involve creative leaders to be a part of this. Coca cola reports strong growth in fourth quarter and full year 2019. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the world soft. Yet the rate of dividend growth has slowed in recent years from the 8% to 9% hikes from a decade ago.

Jonathan describes the challenge of content creation in an enlightening way, reminding us that every contact point with a customer should tell an emotional story. Cocacolas three principles that will guide it through 2020. Access information whenever they want, however they want. Content 2020 if youve ever seen the movie jerry mcguire, you remember the blue mission statement. Coca cola is one of the, if not the most recognized brand in the world. Ten years of annual and quarterly balance sheets for coca cola ko. Content strategy coca cola plans to double its system revenue by 2020, and marketing must play a key role in meeting this goal. The content helps you to unde its the coca cola content 2020 which i have edited for you to make it lesser time consuming and simpler and easier to understand. O as per the mobile deposit user agreement, a deposit may be rejected due to being. Zo pakt cocacola het aan met een grote contentstrategie. The coca cola company provides roadmap for achieving 2020 vision at analyst and investor event management discusses key goals including more than double system revenue by 2020. Yeti rambler instant win cocacola homepage coca cola. Learn more about our company vision, which guides every aspect of our business. Thats a mouthful of a title to be sure, but put quite simply, jonathan is the chief storyteller for coca cola, and content 2020 is a bold move to create emotionally connected.

Its the coca cola content 2020 which i have edited for you to make it lesser time consuming and simpler and easier to understand. In 2009 the coca cola company, along with its bottling partners, outlined their 2020 vision a single document that holds a shared ambition with specific goals for the business through the year. From our nest to yours baked from scratch in all locations f900 o. Today were inviting all amatil customers to visit our newly launched digital and social content portal and give their social media accounts and inpremise tv screens a free professional makeover. Our sustainability plan p rogress will come through daytoday diligence in delivering on our sustainability commitments and creating new solutions. The ascent is the motley fools new personal finance brand devoted to helping you live a richer life.